Privacy Policy

Who we are

DanceDay is a free app for iPhone and the web, built for dance families by Illumination Labs, LLC. We help parents organize competitions, conventions, and performances. Your first event is free; later events use an Event Credit or the Season Pass. This policy covers both the website and the iPhone app, and explains what information we collect, how we use it, and the things we will never do with it.

What we collect

We only collect information that you actively provide to us:

• Account information — your email address and, if you sign in with Google, your name and profile photo as provided by Google. If you sign in with Apple, we receive the name and email you choose to share, which may be a private relay address that Apple forwards to you.
• Dancer profiles — names you create for your dancers, and the studio name, city, and state if you add them.
• Dance information — dance names, genres, call times, costume details, photos, and notes you upload. The app only sees the photos you pick or take; it never browses your photo library on its own.
• Event information — competition names, dates, venues, addresses, live stream links, dance numbers, start times, scores, and awards.
• Shared content— when you share a dance or event with another user, we store the share record and the recipient's email address. Co-parent invitations store the email address you invite.
• Reports and blocks— if you report a dance another parent shared with your team, we store the report (the dance, the reason, your account, and the sharer's account) and email it to our support team for review. If you block a parent, we store that on your account so their shares stay hidden from you. The other parent is never told who reported or blocked them.
• Purchases— Event Credits and the Season Pass are paid through Apple in the iPhone app, or through Stripe on the web. We never see your card or billing details; we receive your Season Pass status and renewal dates, your Event Credit balance, and how many events you've created.
• Crash reports — if the iPhone app crashes, it sends a crash report (the app version, device model, iOS version, and the technical details of the error). Crash reports are not linked to your account, your name, or your dancers.
• Timing signals — when you mark a dance as complete during Dance Day mode, we record the dance number and time so we can estimate timing for other parents at the same competition. These signals are anonymous — they are not linked to your name, your dancer, or your account in any way visible to other users.

What we don't collect

We want to be explicit about the things we do not do:

• No cookies for tracking or advertising. We do not set cookies to track your behavior, serve ads, or profile you. The only data stored in your browser is the standard authentication session managed by Firebase Authentication.
• No behavioral analytics. We do not use Google Analytics, Facebook Pixel, Hotjar, or any similar service to monitor how you use the site.
• No cross-site tracking. We do not track you across other websites, apps, or services.
• No device fingerprinting.We do not collect advertising identifiers, IP addresses, or browser fingerprints for profiling. We do not use Apple's advertising identifier at all.
• No third-party data enrichment. We do not purchase or combine your data with information from other sources.

How we use your data

Your data is used for one purpose: making DanceDay work for you. Specifically:

• To display your dancers, events, dances, and details when you log in.
• To let you share dances and events with other users you choose.
• To provide crowd-sourced timing estimates during competitions (using anonymous completion signals).
• To populate the competition search so parents can find events other parents have already entered (only event name, dates, venue, and address are shared — never dancer or user information).
• To send you transactional emails (like share notifications) if you receive a share from another user, and only if we have email delivery configured.

Who can see your data

• You — your dancers, dances, events, and photos are only visible to you unless you explicitly share them.
• People you share with — when you share a dance or event, only the recipient you specify can see it. Public event links are viewable by anyone with the link, but they contain no dancer profile information, no call times, and no photos.
• Other parents at the same competition — can see the competition name, dates, and venue through the search feature. They cannot see your name, your dancers, your dances, or any personal information.
• No one else. We do not sell, rent, license, or otherwise provide your data to advertisers, data brokers, researchers, or any third party.

Service providers we rely on

A few companies run parts of DanceDay for us. They process data only to provide their service, never for their own advertising:

• Google Firebase — sign-in, database, photo storage, email delivery, and crash reports.
• Apple and Google sign-in — if you choose to sign in with either account.
• Google Places— when you search for a venue, the text you type is sent to Google to suggest matching addresses. Your device's location is not used.
• Apple, Stripe, and RevenueCat — Apple (iPhone) and Stripe (web) process payments; RevenueCat keeps your Season Pass and Event Credits in step across both. RevenueCat receives an anonymous account identifier, and on the web the email you enter at checkout for your receipt.

Where your data is stored

DanceDay is hosted on Google Cloud Platform using Firebase services (Authentication, Firestore, and Cloud Storage). Your data is stored in Google's data centers in the United States and is protected by Google's infrastructure security. We use Firebase Security Rules to ensure that each user can only access their own data unless they have explicitly shared it.

Data retention and deletion

We keep your data for as long as your account exists. You can delete your account at any time from Profile → Delete Account, in the iPhone app or on the web. That immediately removes your account, your dancers, dances, photos, events, the shares and invitations you sent, and dances you shared with your team. Two things that were never linked to your name stay: the anonymous dance-completion timing signals and the competition names in the shared event search. Reports you filed are kept as the record of how we reviewed them. Subscription records are kept by Apple and our subscription provider under their own policies. If you can't sign in, email [email protected] and we'll delete your account for you.

Children's privacy

DanceDay is designed for parents and guardians to manage their children's dance activities. We do not knowingly collect information directly from children under 13. All data is entered by the parent or guardian who holds the account. If you believe a child has created an account without parental consent, please contact us and we will delete it.

Changes to this policy

If we make meaningful changes to this policy, we will update the “last updated” date at the top and, where possible, notify you through the app. We will never quietly weaken your privacy protections.

Questions?

If you have any questions about this privacy policy or your data, reach out to us at [email protected]. We're real people, not a legal team — and we'll answer in plain language.